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wellnesS BRAND

BringING all the goodness together

BWell is the creation of Selina Ingram, a Welsh heal-in facilitator with African/Arabic roots. She’s been helping others heal themselves for over 30 years, and is in demand all over the world. If you are part of the Ibiza party scene, it's likely you have met her. If you were lucky, you grabbed one of her Party Smartly packs and dodged an almighty Ibiza hangover. Selina's products have more testimonials than you can shake a stick at.


As well as the cool BWell product range, they also offer private consultancy and treatments designed for wellness, pain management, emotional and mental harmony. BWell also offers event and private catering. All of these company activities are used to help Selina help others – social responsibility is at the top of the BWell agenda. Our job was to bring all this goodness together into one brand and one website.


We have dodged a few hangovers ourselves using Party Smartly packs, we use Rock Your Smile toothpaste, we love Rock Your Face and we've been lucky enough to have wellness treatments and get fed by BWell – so it was an honour to be asked to redevelop the brand, product packaging and website. 


Design for digital & print

Creative direction / retouching

Content generation & EDITING

ECOMMERCE website design with CMS


Cactus Anchor

Wrapping up the packaging

BWell had various designs over its services and product range with multiple websites and were looking to create a more streamlined brand with one central website.


The company founder, Selina is one of life's givers and tends to give a big chunk of her profits away to needy causes, so it was important to keep overall costs down including the final packaging.  

We approached the product packaging redevelopment with a firm eye on the brief – to develop the existing yin-yang-heart branding with bolder funkier packs – eye-catching designs for retail display that would also be well placed in some of the world's coolest hotels and clubs.

Before embarking on a wild night on the town, make sure you’re armed with party smartly. The pre-party pack helps prepare and protect your body for the night ahead. The post-party pack helps rejuvenate, restore and rebalance your body after your fun.

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The ultimate party survival wellness kit

Cost-effective ecommerce website with full content management

By using the Wix eCommerce system, we were able bring BWell's existing content across from several old websites in to one new online shop – reworking the content and core brand messages on a small budget.

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“It looks f****ing amazing you clever ****”



Founder, BWell Ibiza

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