BringING all the goodness together
BWell is the creation of Selina Ingram, a Welsh heal-in facilitator with African/Arabic roots. She’s been helping others heal themselves for over 30 years, and is in demand all over the world. If you are part of the Ibiza party scene, it's likely you have met her. If you were lucky, you grabbed one of her Party Smartly packs and dodged an almighty Ibiza hangover. Selina's products have more testimonials than you can shake a stick at.
As well as the cool BWell product range, they also offer private consultancy and treatments designed for wellness, pain management, emotional and mental harmony. BWell also offers event and private catering. All of these company activities are used to help Selina help others – social responsibility is at the top of the BWell agenda. Our job was to bring all this goodness together into one brand and one website.
We have dodged a few hangovers ourselves using Party Smartly packs, we use Rock Your Smile toothpaste, we love Rock Your Face and we've been lucky enough to have wellness treatments and get fed by BWell – so it was an honour to be asked to redevelop the brand, product packaging and website.
Design for digital & print
Creative direction / retouching
Content generation & EDITING
ECOMMERCE website design with CMS
Wrapping up the packaging
BWell had various designs over its services and product range with multiple websites and were looking to create a more streamlined brand with one central website.
The company founder, Selina is one of life's givers and tends to give a big chunk of her profits away to needy causes, so it was important to keep overall costs down including the final packaging.
We approached the product packaging redevelopment with a firm eye on the brief – to develop the existing yin-yang-heart branding with bolder funkier packs – eye-catching designs for retail display that would also be well placed in some of the world's coolest hotels and clubs.