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o beach

The little orange man behind Ibiza’s biggest beach club

branding ibiza's biggest beach club

Working with the innovators of O Beach Ibiza, Twisted Strategic was commissioned to create the brand identity which has become the face of Ibiza's biggest beach club. 

The project began as Ocean Club Ibiza, the owners wanted something fun, a strong identity with a focus on San Antonio's legendary sunset.

Hailed as a new era for San Antonio during its launch in 2012, Ocean Beach Ibiza has gone from strength to strength with some of the biggest promoters and DJs entertaining Ibiza's glitterati crowds. This celebrity hangout has been visited by the England football team, countless TV and movie stars and some of the best DJs in the industry. Alongside Ocean Beach Club's success, the company launched the THB Ocean Beach Hotel which has hit 100% occupancy during Ibiza's peak season.


Design for digital & print

Content generation / key messaging

Bespoke launch website design 

bespoke online booking system

Cactus Anchor

Creating a brand that would be tattooed BY patrons...

Carefully crafting the characters OCI (originally the brand was Ocean Club Ibiza), the little orange man was created, emulating the sun hitting the horizon within a sunset tone. This orange runs throughout the venue and marketing,  and the logo has even been spotted permanently tattooed on some of O Beach's loyal patrons!


bespoke online booking system

Our primary focus online we to deliver fully bespoke solutions for booking events alongside the advanced CMS (content management system) to enable the in-house team to manage both the website content and customer bookings.

This bespoke online booking system enables clubbers to select their exact bed or VIP area to enjoy their unique Ibiza experience.  

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