JAG UFS LOGISTICS
DELIVERING A NEW STRATEGY

BRAND UPDATE & DIGITAL STRATEGY FOR A LEADING GLOBAL LOGISTICS COMPANY

Since 1981 JAG UFS Group has been market leaders in the world of logistics. Over the last four decades, they have strategically expanded their office locations across the UK, USA and the Far East and are supported by international partners in 226 countries. With this global reach, JAG UFS is exceptionally well-positioned to provide comprehensive logistics services anywhere in the world.

It was time for JAG UFS to refresh their branding to better reflect how the group had grown internationally over the last four decades whilst developing a new, faster and more comprehensive website as part of an advanced digital strategy for 2020.

 

Twisted provided a strategic brand development and website relaunch including monthly organic SEO and targeted online advertising supported with emarketing campaigns, direct mail and basic social media management.

Market assessment, 
competitor analysis & Budget planning

Branding

ICONOGRAPHY

Design for digital & print

Creative direction / retouching

Content generation & EDITING

Bespoke website design with CMS

Emarketing management

Social media management

PPC advertising management & analysis

 

CAPTURING JAGUARS

JAG UFS had been using wildlife photography of jaguars for decades and were keen to keep them after the brand development. By compositing jaguars in familiar international locations alongside logistics elements we were able to capture more relevance and industry recognision within their brand whilst reflecting their global reach. 

MODERNISING THE BRAND

After years of successful trading, it was important to redevelop rather than redesign the trusted JAG UFS brand. A sleek rework of their existing logo, the addition of a comprehensive iconography set and a fresh way of viewing their existing colour palette combined with more modern typography to simplify, streamline and modernise the brand.

MARKET ASSESSMENT &

BESPOKE WEBSITE WITH CMS

Pre-build and pre-launch market assessment and competitor SEO analysis was completed to ensure the website build would be organically perfect. Designed to target their core industry sectors with a high-speed, advanced responsive website with bespoke content management system, this online system is backed by organic SEO and startegic online marketing campaign. 

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“Congratulations to Sara & Clare. We have had loads of people commenting on how professional the website is”

 

GARY WILCOX

CEO, JAG UFS Logistics

united kingdom

Twisted Strategic Limited
29 Rushburn, Wooburn Green, Bucks, HP10 0BT
+44 (0) 780 141 7789

spain

Twisted Strategic Limited

Camino de Peñones, Frigiliana, 
29788, Malaga, España

+34 689 664 503

say hello

E hello@twistedstrategic.com

Whatsapp +34689664503

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Registered Office: South Park Chambers, South Park, Gerrards Cross, Bucks, SL9 8HF.  Registered in England: 11289796.

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