BRAND UPDATE & DIGITAL STRATEGY FOR A LEADING GLOBAL LOGISTICS COMPANY
Since 1981 JAG UFS Group has been market leaders in the world of logistics. Over the last four decades, they have strategically expanded their office locations across the UK, USA and the Far East and are supported by international partners in 226 countries. With this global reach, JAG UFS is exceptionally well-positioned to provide comprehensive logistics services anywhere in the world.
It was time for JAG UFS to refresh their branding to better reflect how the group had grown internationally over the last four decades whilst developing a new, faster and more comprehensive website as part of an advanced digital strategy for 2020.
Twisted provided a strategic brand development and website relaunch including monthly organic SEO and targeted online advertising supported with emarketing campaigns, direct mail and basic social media management.
Market assessment,
competitor analysis & Budget planning
Branding
ICONOGRAPHY
Design for digital & print
Creative direction / retouching
Content generation & EDITING
Bespoke website design with CMS
Emarketing management
Social media management
PPC advertising management & analysis
CAPTURING JAGUARS
JAG UFS had been using wildlife photography of jaguars for decades and were keen to keep them after the brand development. By compositing jaguars in familiar international locations alongside logistics elements we were able to capture more relevance and industry recognision within their brand whilst reflecting their global reach.
MODERNISING THE BRAND
After years of successful trading, it was important to redevelop rather than redesign the trusted JAG UFS brand. A sleek rework of their existing logo, the addition of a comprehensive iconography set and a fresh way of viewing their existing colour palette combined with more modern typography to simplify, streamline and modernise the brand.
MARKET ASSESSMENT &
BESPOKE WEBSITE WITH CMS
Pre-build and pre-launch market assessment and competitor SEO analysis was completed to ensure the website build would be organically perfect. Designed to target their core industry sectors with a high-speed, advanced responsive website with bespoke content management system, this online system is backed by organic SEO and startegic online marketing campaign.
