Creating a new luxury lifestyle brand.
The Cactus multi-national British, German and Ibicenco team combine over 60 years of travel expertise with a focus on exceptional luxury service, unparalleled lifestyle management, and unrivalled local knowledge. Their established network of long-term relationships across the Balearics ensures clients enjoy unique premium travel experiences and instant access to the very best of Ibiza, with complete confidentiality.
Working within their launch investment, Twisted created a formal budget for a strategic brand launch including monthly expenditure from brand development through the first months of launch.
competitor analysis & Budget planning
Design for digital & print
Creative direction / retouching
Bespoke website design with CMS
Social media management
PPC advertising management & analysis
ELEGANT MINIMAL DESIGN
& STYLED BRAND IMAGES
Together we brain-stormed before creating and developing the brand in print and online. The designs pivots around styled core brand images and sleek minimal design, carefully created to blend ultimate style with the luxury services on offer.
LUXURY GOLD PRINT
Matching their print to match the level of service and clientele, the Cactus team proudly distribute their 800gsm real gold-edged business cards and luggage tags, gold-foiled stationery and luxury welcome packs. All postal communication is hand-finished with gold wax seals.
MARKET ASSESSMENT &
BESPOKE WEBSITE WITH CMS
Pre-build and pre-launch market assessment and competitor SEO analysis was completed to ensure the website build would be organically perfect for their demographic. Targeting this core demographic with a high-speed, multi-lingual, advanced responsive website with bespoke content management system – Cactus Luxury's online system is backed by organic SEO and a serious online marketing campaign.
CONTENT GENERATION, EMARKETING & SOCIAL SUPPORT
All English website content including core brand messaging, services information and Ibiza island guides was generated Twisted Strategic along with enquiry response emails and other key correspondence needed for day-to-day business. Branded aspirational travel quotations are peppered throughout the website and checkered across instagram alongside branded product videos and images. Regular e-marketing and social posts support the brand as the make their mark across Ibiza and beyond.
“Sara from Twisted Strategic is that one person who with her energy, intelligence, and as well with her sense of humour, pulls out the best of you, to go far beyond any expectations you could have ever had.”
Niki Wygas & Xavi Llavador
Owners, Cactus Luxury