Friendly branding for a global real-time tracking system

from name-storming to launch

iÜGO is a unique global real-time tracking system designed for the international shipping container industry. Revolutionary for the industry – iÜGO is the product of over 8 years of research and development encompassing auto-contracts, R&D performance optimiser, invoicing and quotations with auto-chaser, intelligent CRM, instant reporting with lifetime data and secure cloud with data recovery.

Twisted Strategic worked to create the project name and core function naming, designing  the brand to have a strong focus on simple, friendly interfaces, international connections and real-time tracking. 


Design for digital & print

illustration work

Content editing / key messaging

exhibition design


Creating a friendly brand

The core of the business ethos is to provide a simple, friendly interface for a complex tracking system. Providing a brand guide style and core brand illustrations to get them off to a great start,  the iUGO project immediately caught the eye of several global brands and is in the process of commercial roll-out.

“We all love the new branding! We can't believe how quickly you managed to create something so amazing in time for our meeting!”


ïUGO team

united kingdom

Twisted Strategic Limited
29 Rushburn, Wooburn Green, Bucks, HP10 0BT
+44 (0) 780 141 7789


Twisted Strategic Limited

Camino de Peñones, Frigiliana, 
29788, Malaga, España

+34 689 664 503

say hello

E hello@twistedstrategic.com

Whatsapp +34689664503


Registered Office: South Park Chambers, South Park, Gerrards Cross, Bucks, SL9 8HF.  Registered in England: 11289796.