from name-storming to launch
iÜGO is a unique global real-time tracking system designed for the international shipping container industry. Revolutionary for the industry – iÜGO is the product of over 8 years of research and development encompassing auto-contracts, R&D performance optimiser, invoicing and quotations with auto-chaser, intelligent CRM, instant reporting with lifetime data and secure cloud with data recovery.
Twisted Strategic worked to create the project name and core function naming, designing the brand to have a strong focus on simple, friendly interfaces, international connections and real-time tracking.
Design for digital & print
Content editing / key messaging
Creating a friendly brand
The core of the business ethos is to provide a simple, friendly interface for a complex tracking system. Providing a brand guide style and core brand illustrations to get them off to a great start, the iUGO project immediately caught the eye of several global brands and is in the process of commercial roll-out.