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Friendly branding for a global real-time tracking system

from name-storming to launch

iÜGO is a unique global real-time tracking system designed for the international shipping container industry. Revolutionary for the industry – iÜGO is the product of over 8 years of research and development encompassing auto-contracts, R&D performance optimiser, invoicing and quotations with auto-chaser, intelligent CRM, instant reporting with lifetime data and secure cloud with data recovery.

Twisted Strategic worked to create the project name and core function naming, designing  the brand to have a strong focus on simple, friendly interfaces, international connections and real-time tracking. 


Design for digital & print

illustration work

Content editing / key messaging

exhibition design

Cactus Anchor

Creating a friendly brand

The core of the business ethos is to provide a simple, friendly interface for a complex tracking system. Providing a brand guide style and core brand illustrations to get them off to a great start,  the iUGO project immediately caught the eye of several global brands and is in the process of commercial roll-out.

“We all love the new branding! We can't believe how quickly you managed to create something so amazing in time for our meeting!”


ïUGO team

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